DÉCOUVREZ LES OPTIONS DE FRANCHISE 3 BRASSEURS !
WELCOME ABOARD!
SINCE OUR INCEPTION IN 1986, OUR PROMISE HAS ALWAYS BEEN THE SAME: TO PROVIDE A UNIQUE EXPERIENCE IN A FRIENDLY ATMOSPHERE REMINISCENT OF THE OLD BISTROS IN NORTHERN FRANCE, WHERE WE ARE FROM.
The key to our success was, and still is, an abiding passion for creating a glass of beer perfectly paired with delicious food.
As a 3 Brasseurs franchisee, you will ensure a welcoming environment for your guests.
3 BRASSEURS
Brewing Good Times
THE SHORTEST PATH FROM BREWER TO TABLE
Thanks to our craft brewers’ expertise, our guests can enjoy a range of draft beers brewed directly in our microbrewery-restaurants’ tanks.
We are proud to offer more eco-responsible beers, made from Canadian malt, which do not have to be bottled or shipped.
Result: a refreshing and consistent taste that is not altered by any changes in the temperature or environment.
WE ARE A NETWORK OF BREWER-RESTAURATEURS
WE SHARE THE SAME DNA
Our network offers a microbrewery concept paired with a restaurant within a warm and friendly atmosphere.
Our restaurateurs are beer enthusiasts who offer an exciting and vibrant experience.
The strength of our brand lies in the creation and production of beer in our dedicated microbreweries.
Our collaborators are a community of passionate restaurant professionals.
OUR VALUES, OUR STRENGTH
Simplicity
Generosity
Warmth
BECOME A BREWER OF GOOD TIMES YOURSELF
BRASSEUR DE BON MOMENTS
FOR MORE INFORMATION, PLEASE CONTACT JEAN-MARC ZERBIB, FRANCHISE RECRUITMENT MANAGER, AT 514 296-2514 OR FILL OUT THE FOLLOWING FORM.
CONTACT FORM - 3 BRASSEURS FRANCHISES
THE CORE OF OUR CONCEPT
BEERS BREWED ON SITE
BREWING ON SITE, OUR RAISON D'ETRE
All beers are brewed in our microbrewery-restaurants. A range of exclusive beers, a blend of authenticity and creativity from our brewers.
EACH RESTAURANT HAS A DEDICATED
Our brewers are passionate with craftsmanship expertise. They brew manually using a traditional process. It's their creativity that makes it possible to provide each restaurant with exclusive beers in addition to our national offerings.
BREWING IS GOOD BUSINESS
Our recipe for brewing good business is your roadmap. The financial benefits of brewing beer on site is interesting to our partners. For example, as it is brewed without an intermediary, beer offers very high profitability, which strongly impacts the overall margin of our restaurants.
DISCOVER OUR BEERS
Whether it's our traditional beers where quality and simplicity are key, or our seasonal beers where you'll discover a world of possibilities to explore, learn more about our beers.
OUR BREWING PROCESS
CUISINE INSPIRED BY THE NORTH OF FRANCE
WE OFFER GENEROUS AND COMFORTING CUISINE
Food that pleases all palates. 3 Brasseurs is the perfect place for a dinner for two, celebrating with friends or a casual night out. We believe that the best way to enjoy our craft beers is to pair them with our delicious dishes. On the menu: a pleasing array of dishes, including our famous Flammekueche, a dish from the north of France that is an absolute must try!
DISHES THAT REPRESENT THEIR COUNTRY
The 3 Brasseurs menu is tailored to the place where the microbrewery-restaurant is located. Our guests are delighted to find their regional favourites on our menu.
TAKEOUT AND DELIVERY
To meet new consumer habits, each of our microbrewery-restaurants offer both takeout and delivery. More ways for our guests to enjoy the 3 Brasseurs experience.
SUSTAINABILITY: FROM WORDS TO ACTION
RECYCLED PAPER AND REDUCED USE OF PLASTIC
Protecting the environment and the community’s well-being is at the core of our decisions. Whether it is focusing on local products or selecting healthy and quality ingredients, we reiterate our commitment to build a better future, day after day. The list of our initiatives continues to grow.
Our menus (The Gazette) are printed on 100% recycled paper, made in Saint-Jérôme and FSC certified – a seal that guarantees the paper’s chain of custody. We have also banned the use of plastic straws.
Foods of Quebec
We are proud to have obtained the Aliments du Québec certification, which attests that our restaurants are committed to showcasing local products.
Local chicken and beef
We pledge to serve only high-quality chicken and beef raised by Québec and Canadian farmers
Local Canadian Chicken and Québec Beef
Local Cheese
We cook with cheese made from milk that meets the highest international quality and certification standards.
Local Cheese
Friend to oceans
Our suppliers adhere to best farming practices. Our shrimp, tuna, and cod fillets are sustainable seafood products
Certified best aquaculture practices, recommended ocean wise
Fair trade coffee and tea
By choosing to serve fair trade coffee and tea, we are ensuring the economic health of farmers and their communities.
Fairtrade
THE SPENT GRAIN IN YOUR MEAL!
WHAT IS SPENT GRAIN?
Spent grain is a by-product of the brewing process.
At 3 Brasseurs, in collaboration with Still Good, we are transforming our spent grain into flour which we use in the production of our burger buns and in the beer batter for our fish & chips.
Spent grain flour contains less sugar and more protein and fiber.
WE SUPPORT OUR PARTNERS EVERY STEP OF THE WAY
PROCESS TO BECOMING A 3 BRASSEURS FRANCHISEE
Application form and initial meeting
Immersion in a restaurant to discover the 3 Brasseurs experience (2 days)
Signing of the pre-contractual information document
Securing the location
Opening of your microbrewery-restaurant
Construction
Restaurant training (8 weeks)
Signing of the franchise agreement
PRE-OPENING SUPPORT
- Search for a location
- Provide an architectural and operational guide for concept application
- Theoretical and operational training
- Upon opening, a team of experts to assist you for 14 days in managing your microbrewery-restaurant
- Support services: for local marketing, social media management, brewing technique, supply chain...
TAILORED TRAINING FOR YOUR TEAMS
- For the candidate partner: 8 weeks of training in a restaurant to learn our Systems for marketing, operations, finance, human resources and more
- Training for your brewer: 8 weeks, done by experts
- Training for your chef: 8 weeks in a restaurant
ASSISTANCE FROM OUR SUPPORT TEAM
- A director of operations to assist you in the management of your microbrewery-restaurant.
- Support teams to assist with local, marketing, social media management, supply chain, beer techniques, etc.
Different Formats of Microbrewery-Restaurants
8 500 PI ²
270 PLACE TO SEAT
"With an initial personal contribution of $900K* (in outright franchise, for a total project investment of about $3.5M*)"
6 500 PI ²
200 PLACE TO SEATS
With an initial personal contribution of $700K* (in outright franchise, for a total project investment of about $2.4M*)"
5000 PI ²
150 PLACE TO SEAT
Avec un apport personnel de départ de 500K$*
(en franchise pure, pour un investissement total du projet d’environ 1,7M$*)
*À titre informatif – Ces sommes pourront être ajustées au moment de l’élaboration concrète du projet et de son coût total.
**Ceci n’est pas une royauté mais un engagement du franchisé d’investir ce montant.
A WORD FROM OUR MANAGERS
THE IDEAL 3 BRASSEURS MANAGER PROFILE “The ideal manager is passionate about beer and food. That person is a coach and leader who will lead by example and bring employees to perform at their very best. He/she pays attention to small details, does not back down from challenges and understands that his/her daily actions will have an impact on the company’s results.”;
THE FUTURE 3 BRASSEURS IS... “The future 3 Brasseurs is a combination of daring craft methods not just for beer and food, but also for the environment, and its involvement in its neighbourhood and community. The 3 Brasseurs of tomorrow will undoubtedly be seen as an employer of choice that will place people at the core of decision-making and keep progressing in the Quebec and international microbrewery industry while maintaining traditional methods.”
WHAT DO WE EXPECT FROM OUR FUTURE PARTNERS?
Having experience in the restauration industry
Having a true entrepreneurial spirit
Being present in your community
Demonstrating a keen business sense
Caring about guest experience
Being involved whith your teams on adaily basis
WHERE ARE OUR MICROBREWERY-RESTAURANTS?
After France, Canada has the second largest number of restaurants. Other countries with restaurants: Tahiti, Reunion Island & New Caledonia and Brazil.
QUÉBEC Saint-Denis (2002) | Sainte-Catherine (2005) | Saint-Paul (2005) | Crescent (2006) | Brossard (2008) | Centropolis (2010) | Anjou (2011) Laurier (2012) | La Capitale (2013) | Pointe-Claire (2013) | Grande Allée (2014)
ONTARIO Yonge (2009) | Sparks (2013) | Oakville (2013) | Kanata (2013)